b'FROM OUR PRESIDENT AND CEODriving Our MissionP resident and CEO Mark Adamsand the 2024 Travel Weekly Gold Magellan joined the Coconut Bay BeachAward for Overall-Family Resort. Our con-Resort & Spa team in 2007,tinued success on TripAdvisor including the steering the resorts trajectory2024 TripAdvisor Travelers Choice Best of the from a basic all-inclusive to anBest Award and the #12 TripAdvisor hotel rank award-winning, four-star Premium All-Inclu- for Saint Lucia in 2025, a significant jump, are sive vacation destination. Responsible fortestaments to our ongoing efforts to provide all operations and sales promotions, Adamsexceptional experiences.has been instrumental in the success story of this independently owned and operatedAdams also brings a depth of travel industry resort. He also has an innate talent for stun- knowledge including a keen understanding ning pool design as well as transplantingof the importance of relationships with airlines, coconut trees.tour operators and travel agents as partners Like owner Gary Butch in a resorts success. You could say Adams LikeownerGaryButchHendrickson,Hendrickson, Adams grew up in the travel industry, following in Adams prioritizes service above all elseprioritizes service above family footsteps beginning with a wholesale saying, We may not be able to change thecharter vacation company in 1980 through size of our rooms but there is no limit to theall else saying, There isbecoming President of Air Jamaica Vaca-quality of the service we can provide for no limit to the quality tions in 1997. our guests from the moment they arriveof the service we canat our airport kiosk. He also supports staffprovide for our guests Being hands-on at Coconut Bay also led to with the tools to deliver, from training andAdams incubating an idea. He was instru-programs for personal advancement, tofrom the moment mental in designing and building the five-star encouragingindependentactionandthey arrive at our Serenity at Coconut Bay, which opened decision making. This commitment to ser- airport kiosk. in 2017. This award-winning, couples-only vice excellence is further exemplified bygem has received significant recognition, ourWeStriveforFiveinitiative,whichincluding the 2025 U.S. News & World Report encouragesguestcommunicationandBest Hotels in the Caribbean rankings, a prioritizes guest satisfaction to ensure every experience is nothing2024 USA TODAY 10 Best Readers Choice travel award for less than exceptional.Best Adults-Only Resort, as well as the 2024 LUXlife Travel and Tourism Awards Best Couples-Only Resort Saint Luciaamong Adams also celebrates Coconut Bay Beach Resort & Spas others. But the awards he is most proud of for both resorts is the ability to one up itself year after year. More than a few of Trip Advisor Best of the Best. Why? These awards are 100%the resorts enhancements were born of guest suggestions, generated and determined by guest reviews and Adamsparticularly from our many returning guests. Positive feedbackpersonally reads EVERY ONE, EVERY DAY. on everything from new menus and amenities to resort reno-vations and entertainment is important and certainly plays aFor future guest enjoyment Adams is currently implementingpart in our increased occupancy performance. This dedicationan exciting project. Driving the team through a multi-million to improvement has earned us numerous accolades. Recentdollar investment over the next two years, he is spearheading awards include the Good Housekeeping 2025 Family Travelan exciting transformation of all 250 guest rooms with 50%Award (our third consecutive year!), the 2025 U.S. News & Worldexpected to be completed by mid-2025 and the balance to Report Best Hotels in the Caribbean Gold Badge, the 2024be fully renovated by mid-2026World Travel Award for Saint Lucias Leading Family Resort, 6 COCONUT BAY - 2025'