b'Coconut Bay Reaching Millions on TV and RadioCoconut Bay Beach Resort & Spa has amplified its reach and brand recognition through strategic partnerships with popular television and radio programs. These collaborations have allowed us to share the Coconut Bay experience with millions of viewers and listeners, showcasing the unique charm of our resort and Saint Lucia.O ur long-standing relationship with the iconic nighttime game show, Wheel of Fortune, has been particularly impactful. In the last three years alone, weve been promoted 10 times not including summer re-runs, and weve been proud partners since 2011 featuring the resort 3-4 times per season. This visual and verbal on-air promotion reaches over 20 million unique weekly viewers. Wheel of Fortune, now in its 42nd season, boasts the largest weekly television audience, offering invaluable exposure to millions of potential guests.Weve also enjoyed a successful partnership with the daytime game show, Lets Make a Deal.Averaging 3 million viewers per episode and 15 million viewers per week, this popular pro-gram has featured Coconut Bay across 21 episodes spanning nine seasons.Now in its 17th season, the shows visual and verbal on-air promotion not only reaches millions of viewersbut also extends its reach through streaming platforms.Beyond television, Coconut Bay has effectively utilized radioto connect with audiences.We partnered with iHeartMedia Beyond television, Coconut Bay has effectively Boston for our 10th annual market-wide promotion across theirutilized radio to connect with audiences.Wefive Boston stations in January 2025. This comprehensive inte-gration included a digital takeover of iHeartMedia websites,partnered with iHeartMedia Boston for our 10th a sweepstakes trip giveaway, a radio commercial campaign,annual market-wide promotion across their five email blasts, and in-store displays at participating MarketBoston stations in January 2025.Basket locations, as well as weekly flyer placements.These multi-platform promotions have broadened our reach andcreated significant awareness of Coconut Bay in this key market.38 COCONUT BAY2025'